Friday, June 29, 2012

Marketing 101

This advertising gimmick has been popular in our area for a couple of years now.  Local companies hire someone to dress  up in a silly costume and attempt to distract traffic.  Some carry signs to advertise which business is actually paying for this live action billboard.  Seriously, does anyone believe that this actually drives multitudes of new customers into a gold and coin shop?  Does this minimum wage live billboard truly improve the bottom line of the local business.  My guess


  1. I kind of wonder how much they get paid. It would seem like time would drag.

  2. We have this type of thing all over the place. It must work to some degree or they wouldn't be out there. I've never gone to one of these places if that helps answer your question.

    Have a great day. :)

  3. I usually feel a little embarrassed by people who do this. But not so much that I stop at the business.